National Academy of Sports Medicine (NASM), Chandler, AZ

Content Development and Production Manager 

September 2017 - Present

▪ Build industry-leading certification and continuing education products on time and within budget, including NASM's Certified Personal Trainer and NASM's Nutrition Certification

▪ Manage multiple projects with overlapping timelines and resource and budget constraints

▪ Manage, train, and motivate Instructional Designers and Content Development Coordinator staff

▪ Responsible for implementing initiatives to improve student retention, and sit and pass rates for certification exams

▪ Recruit and oversee Subject Matter Experts contracted to write educational content

▪ Work closely with IT team to implement improvements in UX/UI for eLearning courses

▪ Organize, schedule, and direct large-scale photo and video shoots

▪ Provide training services for NASM coaches, sales, marketing, and customer service staff

▪ Host 60-minute weekly webinars teaching content to NASM students

 

​Flipswitch/StrongMind, Chandler, AZ

Curriculum Developer / Instructional Designer

November 2015 - Present

▪ Design custom eLearning for 6-12 grade educational programs to meet teacher and student needs

▪ Lead the content team, improving the efficiency of content production and processes

▪ Spearhead new content authoring initiatives using Backwards Design methodology

▪  Collaborate with Subject Matter Experts to author, edit and revise learning materials

▪ Proficient in high school state standards and Common Core 
• Author of assessments including, projects, discussions, drag and drop, matching, multiple-choice, and fill-in-the-blank

• Perform gap analysis reviews of course materials to ensure learning objectives are met

• Create engaging storyboards and scripts for eLearning modules

• Proficient in blooms taxonomy, instructional design models, pedagogy, and psychometrics

• Proficient in ADDIE and backward design instructional design models

 

California University of Pennsylvania,  California, PA

Adjunct Faculty: Exercise Science and Sports Studies Department 

October: 2010 - September 2018

▪ Adjunct faculty for online Bachelor of Science and Master of Science programs in Exercise Science

▪ Skillful in exam development (psychometrics), pedagogy, and instructional design models

▪ Develop and update online curricula to enhance student participation and success

▪ Expertise in Learning Management Systems (LMS); Desire 2 Learn, Moodle, Absorb

▪ Instrumental in providing high-quality educational experiences via distance learning methods

▪ Demonstrate excellent communication and time management skills

 

Silkweb Consulting and Development, Phoenix, AZ

Contract Instructional Designer

June 2015 - November 2015

▪ Analyze, design, and develop learning materials for K-12 and university programs
• Perform gap analysis reviews of course materials to ensure learning objectives are met

• Create engaging storyboards and scripts for eLearning modules

• Author of interactive assessments including drag and drop, matching, multiple-choice, and fill-in-the-blank

 

National Academy of Sports Medicine (NASM), Chandler, AZ

Director of Content Development / Executive Product Manager 

September 2010 - May 2015

▪ The creator of NASM’s Certified Personal Trainer (CPT) 4th Edition; $35 million product

▪ Build industry-leading certification and continuing education, products on time and within budget

▪ Manage multiple projects with overlapping timelines and resource and budget constraints

▪ Manage, train, and motivate Content Development Coordinator staff

▪ Recruit and oversee Subject Matter Experts contracted to write educational content

▪ Plan, organize and host focus groups, surveys, and offsite meetings for market research purposes

▪ Design, author, and edit study guides, lesson plans, syllabi, and PowerPoint lecture presentations

▪ Proficient in ADDIE instructional design model

▪ Organize, schedule, and direct large-scale photo and video shoots

▪ A company representative and Subject Matter Expert for reporter inquiries and interviews

▪ Content expert, writer, and liaison for marketing, sales and customer service departments

▪ Presenter at leading fitness industry events and conferences

▪ Expert in NCCA accreditation standards and application processes

▪ Manage research initiatives performed at UNC-Chapel Hill Sports Medicine Research Institute

                           

National Academy of Sports Medicine, Mesa, AZ

Content Development Coordinator

August 2007- August 2010

▪ Work with Director of Education to develop education courses from initiation to launch

▪ Primary scriptwriter for eLearning modules

▪ Update content, references, multimedia, and assessments of existing eLearning products

▪ Edit content created by Subject Matter Experts to ensure it follows evidenced-based practices

▪ Responsible for successfully implementing new quality assurance processes

▪ Content expert and liaison for marketing and sales teams

▪ Presenter  at leading fitness industry events and conferences

 

National Academy of Sports Medicine,  Mesa, AZ

Education Support Representative 

January 2006 – August 2007

▪ Provide guidance and assistance for candidates attempting to pass NASM examinations

▪ Tutor/mentor students and professionals regarding health and fitness topics via phone and email

▪ Member of three task forces: Quality Assurance, Certification Passing Rate, Customer Experience

▪ Ensure NASM courses are approved for Continuing Education Units (CEU) with various health and fitness organizations (ACE, NSCA, BOC, and AFAA)

▪ Teach 2-day hands-on fitness workshops (up to 100 students per workshop)

▪ Teach Certified Personal Trainer (CPT) curricula to NASM employees

 

National Academy of Sports Medicine, Calabasas, CA 

Education Advisor (Sales Representative)

November 2004 - January 2006

▪ Register and enroll students in certification and continuing education programs

▪ Average 65-100 incoming and outbound sales calls per day

▪ Responsible for and successfully meet a monthly sales quota

▪ Provide career and academic advice for current and prospective fitness professionals

▪ Provide excellent customer service

▪ Contact professionals regarding NASM events and certification opportunities

▪ Follow-up with inquiries from trade shows and events

 

Certified Personal Trainer / Martial Arts Instructor

▪ 24-Hour Fitness, Glendale CA (Summer 2004)

▪ Oakridge Athletic Club, Simi Valley, CA (Summer 2003)

▪ Independent (in-home) personal trainer (2003-2004)

▪ University of California Santa Barbara Recreation Center, Santa Barbara, CA (1997-2000)

▪ Martial Arts Instructor- Karazenpo Karate Club, Gilroy, CA (1991-2000)